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The articles were written as one sequence. These five are the beginning of it, and each one assumes the one before.
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- Ecommerce
Selling through a social platform's checkout
Three arrangements, and the third costs more than the fee. What the terms let you do with the buyer, and the details your listing has to carry.
Read article - Ecommerce
Subscriptions, and what most shops actually want
Repeat purchase needs no billing relationship to defend. If you do run a subscription, the arithmetic is churn and the rules are moving.
Read article - Ecommerce
Answering customers without losing the week
Three of the five messages you get are a documentation problem. Also: the dead dispute-platform link still sitting in your footer.
Read article - Ecommerce
Stock, for a shop with one person in it
Weeks of cover against lead time is the whole method. Then the thirty-day delivery default, and a six-month rule for everything that has not moved.
Read article - Social Media
A routine you can keep for years
Capture daily, batch fortnightly, review monthly, decide twice a year. About two hours a month, and still running in two years.
Read article - Social Media
What to do about video
The three useful formats need no appearing on camera. Vertical, audible, steady, captioned, and film five times what you post.
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Topics
Find what you need
A topic showing zero has nothing written yet. They are listed so you can see what is planned rather than what is hidden.
- BusinessFinding something to sell, whether anyone wants it, what to charge, and writing the offer down.
- BrandWhat a brand is once you remove the logo: positioning, a name you can register, a voice, and the trust a small site has to earn.
- SEOHow search actually works, what a page has to do to rank, and which of the usual advice is worth the time.
- Google AdsWhen search advertising pays, how the auction really decides, and where the budget goes missing.
- Meta AdsWhy a feed is not a search engine, what the creative has to carry, and when to stop spending.
- AIWhat the tools are genuinely good at, and the work they only appear to do.
- Digital ProductsWhat people pay for, proving it before you build, pricing it, and the quiet part after launch.
- EcommerceMargins after the fees nobody counts, the VAT and returns rules that actually bind, and a shop that converts.
- EmailThe permission rules that actually apply, getting delivered at all, and what to send once somebody has said yes.
- AnalyticsThe few numbers that change a decision, why they never agree with each other, and what consent law does to the data.
- SalesQualifying instead of chasing, talking about money without flinching, and a pipeline that fits on one page.
- WebsitesWhat a small site has to do, measured on a real phone, and the accessibility that is also just legibility.
- AutomationWhere the hours actually go, what breaks quietly, and the jobs worth keeping a person on.
- Social MediaRenting an audience against owning one, what the disclosure rules require, and how to post without it eating the week.
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All 135 articles assume you have not done this before. Where something commonly goes wrong, the article says so.
The gaps are shown, not hidden
Where a number depends on your situation, the article says that instead of inventing one.
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